Lawn Care vs Landscaping - Can You Do Both Full-time_ Live with MACK LawnCare.
Lawn care and landscaping each have their own specialties, but can we do both? Being an expert in every area as an entrepreneur, no matter how big or small. Does it really seem possible to handle both simultaneously?
That's why we invited Mack from MACK Landscaping & Lawn Care to share his methods with us. We'll discuss not only how he manages both fields, but also what he's learned over the years as a business owner. If you are just starting out, he will share some tips that can be extremely useful to you.
There is a lot to learn from this interview, so don't miss it . .
"If you talk confidently, then you can charge anything."
- Mack
Topics Covered:
00:30 - “For me. Landscaping is mulch, shrub trimming, that type of stuff, the maintenance type things, and in small, like small planning type thing. So that's what we do.”
In this interview, Mack discusses how he runs his business and which area he specializes in.
3:12 - “Let's just say it's $500 $500.05 $100. Well, we just cut that $1,500 into monthly payments, and add that to the mowing price. So now if you're mowing, I don't know what that math would be. It's 32 weeks for 10 - 30 bucks. So we'd add an extra $30 On to the mowing price. And then that gets them. The shrubs touched anytime there was anything out of order. So then you never have to come and do a whole job. It's just you come to touch up the stuff. They still pay the same price if just carried out over the season. Right. So big lump sum payment.”
He explains how they quantify maintenance, as well as how much they charge and how they schedule their work.
15:05 - “You have to be super detailed when the state is doing their investigation because every restraint or every injury or every car accident gets investigated. And you have to write it out like a police report. Basically, I ain't no cop or nothing, but I learned very well how to write out because the state will scrutinize you, then they'll bring you in, and then you'll get interviewed like real people. And there are real consequences if somebody actually got hurt or something like that.”
Keeping your business detailed is essential, Mack advises.
19:06 - “I've been telling people this for a long time because everyone wants to talk about door hangers and fucking yard signs and all of that. If you don't get on Google, you are shooting yourself in the foot. You're really killing yourself. All of my lead generations come from Google.”
Mac shares his marketing strategies for getting customers in faster and getting good ones. Visibility is key for him. You can make a video, post it on social media, and share it with the world. It will serve as a portfolio for you.
20:46 - “You have had to, in order to do all of this, you've had to watch some videos, you had to listen to something and everything like you got to get a little bit of knowledge. And then you can talk confidently.”
Whenever you talk confidently, you have the ability to charge whatever you wish. Since the customer does not know the actual price, Mack explains that sounding confident and firm will make it more credible.
23:52 - “When you tell them yes confidently we do this full time every single day. This is All we do, and so I can literally go tell the customer I'll be back in 15 minutes hop in the chair, can pull up my CRM, and make a well-worded highly detailed quote, like you were saying, or negotiate it verbally right on the spot. I try not to do that in a higher ticket job because you can make a mistake like you want to cross every T and dot every I, it's a little tiny thing that if you're not sure, and you're like, Oh, I'll cross that bridge when we get there. That could be $1,200 You're leaving on the table, or if cost you $500. So, confidence goes a long way. Because the customers can feel it, whether they can articulate it or not, it resonates.”
There's no way for the customer to know whether you do this on the side or once in a while. You should have the confidence to provide the customer with your best quote. You can get a big deal easily that way. Keep your head up and be confident.
27:26 - “And a good salesman will go in there. And they'll find the biggest window and only clean a portion of it, or the only clean one section of like the window that has the big thing, they'll just clean that one. And now the homeowner is sitting there looking at that, like, oh my god, now they have to do something. So they either got to clean it themselves or now you sold them, right? It's like the vacuum cleaner salesman that used to come to my grandma's house all the time, they would come and my grandma always wanted to buy this damn vacuum cleaner, because she gets to see at work, they will put this little white thing in here. And then they will use this hose and then have some black sheet on it. And she's like, look, it works.”
A person automatically places faith in you when you demonstrate your ability to do something. Mack's philosophy remains the same to this day.
34:05 - “I don't think about things very long. Like, I can't let me I don't know if I can, how I can explain this. But my attention span is sometimes in the middle of a conversation. I'll just forget what we were talking about. It happens all the time. So when someone tells me, No, I'm like, it doesn't matter. You know, that's just we're gonna get the ball back. And guess what? Because I set everything up. The ball comes in an email, like 15,16 a day. So what the hell is one “No” me you had someone you say the people dealing with confidence.”
When Mac sends proposals to clients, he sometimes forgets that people say no to him. No matter how many rejections he receives, he keeps going.
Key Takeaways
“If you want to make more money in your lawn and landscape business, first you got to get customers but you got to increase the average ticket value of customers by raising your prices and knowing your worth you got to increase the frequency of transactions which is done more for them more often. How do you do that you got to have a customer follow-up and lead generation referral system in place, you got to do email marketing, you got to do voicemail blasts,s and stay on top of mine, and constantly follow and communicate up with them and turn that customer into a client into a raving fan. So that way like they're locked in and then get referrals. So you build that out by having just a little bit of strategy but being proactive and consistent in how you do it.” - Keith Kalfas
“If you show up every single week and you're consistent, you get people to give you some faster reviews and you get yourself on Google you create a website and have your estimate key right at the top so they can get it estimated immediately you get yourself a real business line, not yourself. Because you'll never know who's calling, you gotta get a real business phone. And then you gotta have your website linked to your Google when you let sign up all of these things. And then also on Facebook and Instagram, you have to be on them posted pictures of your work, them because this is your portfolio. If you don't hashtag yourself, people are not going to see your work. If they can't see your work, they can't validate that you're even good. And once they validate that you're good, you close the deal, they're going to do all of the validating that they need to do before you ever get in front of them or talk to them”. - Mack
Connect with Mack
Website: https://macklandscaping412.com/
Tiktok: https://www.tiktok.com/@mack_landscaping412
Facebook: https://www.facebook.com/profile.php?id=100063523690624
Youtube: https://www.youtube.com/channel/UCUwROA0QmBFDxZ6DOuNQLCw?sub_confirmation=1
Connect with Keith
Instagram: https://www.instagram.com/keithkalfas/
Facebook: https://www.facebook.com/thelandscapingemployeetrap
Website: https://www.keithkalfas.com/resources
Youtube: https://www.youtube.com/@keith-kalfas
Resources and Websites:
🙋♂️Get My Free Landscaping Business Startup Video Series Here👇
Here https://www.keithkalfas.com/Landscaping-Series
Landscaping Course https://keith-kalfas.mykajabi.com/store/8bFERMcs
LANDSCAPING BUSINESS
How to Guide: https://www.keithkalfas.com/16
Get Jobber: https://getjobber.com/im/ambassador-referral/?gspk=a2VpdGhrYWxmYXM4NTIx&gsxid=Rs6pwtznLDcs
Get Ballard: https://www.ballard-inc.com/
