6 FREE & EASY Landscaping Marketing Strategies for September
If you haven’t invested in your marketing yet, then you’re missing a lot on your business’ success! Marketing is the magnet that makes your phone ring and fills up your calendar with work, but if you don’t know what to do, or even what to get started with, you’ll find it hard to grow your business to the next level.
So I hope you join me today as I share six free and easy landscaping marketing strategies I’ve already proven effective in my business. Remember, there are lots of free platforms out there. You just got to allot time, energy, and effort to make it work for you and what you do.
“Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.”
– Keith Kalfas
Why do you have to listen to today's episode.
00:27 – “The reason you’d want to do email marketing is because it’s free or very low cost.”
Strategy #1: Email marketing. Hit up your customers and make sure they can get in contact with you.
02:35 – “I scrub down a list of the 5000 customers we’ve had and we have, and I scrub it down to 750 people… a list of 100 each, and I create a voicemail.”
Strategy #2: Voicemail broadcast. Scrub your customer list to the people you still want to connect with and reach out to them about your business.
03:33 – “Go through your call logs, anything you can do to get their phone to your address book.”
Strategy #3: Go to sly broadcast and call previous clients.
04:29 – “There is text message software where you can send a text to thousands of people at once.”
Strategy #4: Reconnect with old clients, or text them, your customers.
04:55 – “Go and create noise inside of there so you show up at the top of the Google algorithm when people are searching in your local city.”
Strategy #5: Maximize your Google My Business or Google My Maps. Be very active. Post pictures, ask for reviews, and create offers with a deadline.
05:41 – “Post on social media regularly. Invest in that.”
Strategy #6: Have a business page on Facebook and start posting regularly. Link it back to your own business, and invite people to follow.
06:06 – “Be a walking, talking advertising marketing campaign that never ever stops.”
Get yourself your own business cards, and everywhere you go, leave one somewhere. Also, do the five around, knocking on doors and introducing yourself.
09:03 – “You can get in trouble for posting in some places, but if you go stick them in all the turnarounds and subdivisions and all over the place, your phone will start ringing.”
Bandit signs work phenomenally. Visit UZ Marketing for this. Powerful bandit signs are worth the investment.
10:25 – Check out these books: a) Duct Tape Marketing, b) Guerilla Marketing, c) Purple Cow
10:50 – “Dive deep into understanding as much as you can about marketing as possible because it's literally the magnet that makes the phone ring and fills up your calendar with work.”
You can grow your business and have the option to get rid of clients you don’t like and who don’t pay when you have your phone ringing off the hook and lots of leads are coming in.
11:56 – “Sometimes, it gets really easy, and then it gets hard, and then it gets easy. That’s just the nature and cycles of business.”
Good clients that pay on time and are easy to work with are going to save your business, they’re going to keep the cash flow coming in, even if they’re not the best-paying clients.
Key Takeaways
“You want to prioritize the highest ROI, what is the biggest bang you can get for free, and then you prioritize down from there.”
“The lowest customer acquisition cost, because it costs you money, time, and energy to acquire customers, is to go back to people you’ve already done business with.”
“Be a walking, talking advertising marketing campaign that never ever stops.”
“If you ever get in a position where you have more time than you have work, go invest all that time into marketing and advertising and drumming up more work and then returning your customers into recurring clients. asking them for referrals by developing an automatic referral generation system, you can do this stuff automatically.”
“Sometimes, it gets really easy, and then it gets hard and then it gets easy. That’s just the nature and cycles of business.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Audible: website
Constant Contact: website
Mailchimp: website
Joshua Latimer: Send Jim, Radius Bomb, Sly Broadcast
Google My Business: Business profile
Google My Maps: maps
UZ Marketing: website
John Jantsch’s book: Duct Tape Marketing
Jay Conrad Levinson’s book: Guerilla Marketing
Seth Godin’s book: Purple Cow
My video: Trickle, Flow, Flood
One-on-one coaching: Keith’s link
Want to go to the GIE+EXPO 2022? Go to keithkalfas.com/events and click on the Equip Expo link. Use the promo code “Keith50” to save 50% off your tickets.
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