How to Have Difficult Conversations with Your Landscaping Customers when Raising Your Prices | RANT
The hardships my wife and I went through back when I was still afraid to raise my price is a phase I’ll never want to experience again in life. It wasn’t easy. With some clients, I even needed to say goodbye. Nevertheless, it’s a decision I won’t ever regret making; it changed my life. It took me lots of courage to have difficult conversations. I made mistakes. Said things I wasn’t supposed to say. But after all that, here I am now, running a business I love to run and living the life I love. Knowing your worth will always come with reaching great heights.
Important Announcement:
If you’ve ever wanted to learn more about sales, marketing, and being able to upgrade both your business and your life, join us on the 25th and 26th of March as we go on with the 2022 Marketing ROI live workshop! Have access to a two-day high-level training by grabbing a ticket on https://www.keithkalfas.com/roilive now. I swear this will be the most transformative workshop you can’t afford to miss in this lifetime.
“The most successful business owners I know that sleep well at night are ones that have the highest prices because they care about creating a beautiful company culture where they can give employees a phenomenal place to work; they care about their community so much. The most successful people that I know are the most loving, caring, contributing, conscious, giving people that I know.”
– Keith Kalfas
Why do you have to listen to today’s episode.
04:12 – Knowing the struggles my wife and I had to go through motivated me to raise prices. That move completely changed my life.
06:19 – Do the math before raising prices. Do not ever be afraid of having difficult conversations with your clients.
10:42 – Some people can’t afford a rise in prices, and that’s okay. You either lose them or lose both your business and your life.
13:55 – There are customers who actually care about you, no matter how harsh others are with their actions.
15:16 – Experience makes things easier. Having hundreds of difficult conversations allows you to better manage your business, almost like a pro.
Key Takeaways
“If you raise the prices too high, too fast, and all the customers want their work done again, and the customers start saying no, you’re losing customers now. All these customers you thought were loyal to you, faithful to you, and thought were your friends. You find out how much they care about you and your family, life, and future. When you raise the price, you find out that most of them – not all – don’t care about you. It’s a commercialized thing.”
“This is the transitionary period you’re going to have to go through if you want to take your service business to the next level. You have to get to the point where you’re not afraid to have difficult conversations. Even if you mess up the conversation and look stupid or don’t come across in the most professional manner, go and have a couple of dozen of those conversations. You’ll get better at it over time, but you’re gonna have to start somewhere.”
“The human race – including me – is so spiritually immature. We’re actually spiritually infants compared to the universal spiritual progression of where we could be.”
“You have to see it for what it is. You have to see and look at the raw, uncut, unfiltered truth beyond your rose-colored glasses and say, ‘this is what it is.”
“The credit belongs to the people that are in their arena, that are actually out there, fighting the fight for real and getting blood on their face and really actually putting themselves out there, not the people sitting in the stands, criticizing. So don’t even listen to those people. It’s only important to listen to people that have actually done it or out there doing it and trying to do it.”
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
My Podcast Page: The UNTRAPPED Podcast
Join Keith in his upcoming Marketing ROI live event by getting your tickets at https://www.keithkalfas.com/roilive now.
Listen to the book entitled “Difficult Conversations: How To Discuss What Matters Most” on Audible now
Listen to the book entitled “Crucial Conversations: Tools for Talking When Stakes Are High” on Audible now
Brené Brown’s TED talk: The Power of Vulnerability
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