How To Get More Customers in Your Lawn & Landscaping Business by Making Videos
The new way to market your business is imperative when everything becomes technology-based. To film commercials, some people purchase high-end cameras. Others use their smartphones. A few hire professionals to achieve better results. But, in the end, no matter what the equipment is, it's the quality of the result that counts.
Join Quentin Howell and me as we talk about the secrets behind the videos he produces and how these techniques can get more customers by creating videos and uploading them online.
Quentin Howell is the Director of Digital Dream Studios. He's a professional videographer and filmmaker specializing in shooting video productions that help businesses effectively market their products and services.
“Be a customer ourselves. Think about you and that particular service that you use that’s like, ‘Man, this really stands apart from other services that I’ve used before.’ If you can figure out what they’re doing and how it’s making you feel, if you can duplicate that to your customers and clients, then you’re on to something.”
– Quentin Howell
Why do you have to listen to today’s episode.
03:15 – You can shoot vlogs without needing fancy cameras, but it is better to hire a professional if you're into better results.
05:57 – Be consistent with your content. Vulnerability plays a huge role in your success.
09:09 – Invest in a website. You should hire a professional to maintain and/or upgrade the vibe of videos that will stay online for a long time.
11:28 – It's important to be specific, but don't forget to act like a customer yourself.
14:46 – We all have a side that’s a creative genius. Use yours to create catchy commercial videos.
21:38 – It’s important to know the personality of your client and his business, but a little goof with a touch of sensitivity won’t hurt from time to time.
25:38 – Pricey cameras are of great quality, but starting with your phone can also pave the way for superb results.
29:59 – Get the basics right. Produce good quality results. Unless you do so, you’ll consistently fail to market your brand.
34:27 – At some point, you’ll get uncomfortable while taking videos. It happens. You just have to outgrow such scenarios.
37:07 – Show the process – the before, during, and after. Let the customers see the results in advance.
Key Takeaways
“There’s no wrong way to do it. Everybody can do their own path. Their own way is just sticking to it until it works until it pays off. If you want to go that route, stay and really lean into that, constantly produce that kind of content, constantly bring people along the journey with you, and be real. It’s okay. It takes a strong person to be able to vulnerable, and not only be vulnerable but teach when they’re in those positions. If you do that way, stay that way.”
“Vlogging style is good for certain things; it’s not good for everything. It’s good for bringing people along your journey. It’s good for being real with people, getting rid of that wall between the professional side of you and the real side of you. But of course, when you vlog, you can’t be 100% real just because the world can’t take truth a lot.”
“Know the goal before you start. Know what you want.”
“Be a customer ourselves. Think about you and that particular service that you use that’s like, ‘Man, this really stands apart from other services that I’ve used before.’ If you can figure out what they’re doing and how it’s making you feel, if you can duplicate that to your customers and clients, then you’re on to something.”
“You get what you can afford. You get what’s best for you.”
“Nobody starts off with all the cards in their hand. There’s got to be something you’re going to be lacking on.”
“Vulnerability is the new credibility. Just be yourself.”
Connect with Quentin
Connect with Keith
Resources/People Mentioned:
My Website: Official Site Keith Kalfas
Join Keith in his upcoming Marketing ROI live event by getting your tickets at https://www.keithkalfas.com/roilive now.
Keith Kalfas’ review for the Exmark Radius X 48”: https://www.youtube.com/watch?v=NCL96-jtbrU
Quentin’s movie: Neon Detroit Knights
DJ Carroll: LinkedIn
Brené Brown’s book: The Power of Vulnerability
Get My Free PDF Download, The "7 Steps To Marketing Your Business" 7 Steps to Marketing Your Business Online (keithkalfas.com)
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